World's Greatest #1 Retail Salesman
International lecturer and winner of the World's Number One Retail Salesperson title, Joe Girard documented a lifetime of experience to share with you.
Joe Girard's story is one your people can relate to. He came up through the trenches and did exactly what his training materials teach your people to do.
Time wasted cannot be regained. It’s a cancelled check – worth nothing. I guard my time like it was gold. In fact, to me, it’s worth even more than gold because you can’t buy a sack of time with a sack of gold. That’s why I don’t like distractions in my life. I know theyContinue Reading
Whatever a customer’s experience is with you, that’s the impression they will communicate to everyone they know! This is a classic case of where Girard’s Law of 250 kicks into high gear. If you’ve been less than above board with them, especially on what they paid you for something, it could cost you. Your reputationContinue Reading
What can you do about those fear-faith whisperings? Here’s what I did. I decided that a good way to build self-confidence and courage would be to simply tune out the whisperings of fear, just play hard of hearing and refuse to listen to every negative thought or word that came my way. In building confidenceContinue Reading
Selling yourself and your product does not consist of magic, or showing off or luck. It consists of homework and hard work and rewarding work. The more you understand about your prospect’s needs and wants, the better equipped you’ll be to provide them with the right solution and product! Of course, the effectiveness of theContinue Reading
I don’t believe in hard work. I believe in good work. I believe in smart work. I believe in effective work—work that works. The value of having a plan is to keep you moving and keeping the flow of prospects coming in. One of the most important aspects of your plan is to prioritize yourContinue Reading
What it all comes down to is one word: trust. If a customer trusts me, he will buy from me. But I have to be sure that his trust lasts beyond the moment when he gets his car and pays for it. I have to be sure that he trusts me after he has drivenContinue Reading
I hope you’re not looking for magic words or formulas or phrases to say to yourself in the mirror. Life doesn’t work that way, and business doesn’t either. There are no secrets; there is no magic. The process of successful selling means endless use of your mental resources. The fact is that ANYBODY CAN DOContinue Reading
Professional salespeople will take the time to obtain the information they need to match the right product for their customers by conducting fact-finding sessions, and as the name implies, it’s a series of questions asked of prospects. The purpose of these questions is to investigate the needs of the prospect and to get a conversationContinue Reading
Life is not perfect by any means. If it were, there’d be no challenge to it. We all have our moments of personal joy and tragedy. Whether it’s family, money, or job related issues, we all have our problems, big and small. One thing I never did was to share my personal problems with othersContinue Reading
There was a time in my career when I needed money so badly that I desperately had to make the commissions on every sale. In the beginning, I lived paycheck to paycheck, and the food put on my table each week, the house payments, and the car payments depended directly on my sales production. ItContinue Reading
