World's Greatest #1 Retail Salesman
International lecturer and winner of the World's Number One Retail Salesperson title, Joe Girard documented a lifetime of experience to share with you.
Joe Girard's story is one your people can relate to. He came up through the trenches and did exactly what his training materials teach your people to do.
Good customers are a lot like an oasis. Once you find them, they’re precious. They should be like water in the desert to you, a matter of life and death. You’ve worked hard to find them and make them yours. You never want to lose touch with them, stay out of contact with them, orContinue Reading
Selling is like an espionage game. If you want to sell something to someone, you should find out all you can about that person. Write down his name, address, and phone number, along with whatever information you picked up about them in your conversation. Where he works, how many kids they have, hobbies, and whatContinue Reading
A positive attitude in life is what motivates and moves you toward your goals. It is most important when you’re faced with obstacles you just can’t control. Deciding on having a positive attitude everyday is something you can control. One question that I am asked all of the time is “How do you stay soContinue Reading
It all begins with how you think about yourself. For years I’ve told my readers and those who’ve attended my lectures: “You are number one, numero uno, the most important person in the world. Remember that as number one you’re the cream of the crop, and the cream always rises to the top. But youContinue Reading
How you handle the people you care about most in this world—your family, your customers—has everything to do with whether or not they will stay with you or come back to you. People don’t forget how you treat them. Fortunately, you get to decide your own fate here. Building a power reputation is a significantContinue Reading
I know firsthand that people are willing to pay a premium for outstanding service. Again and again, I’ve been told, “Joe, I shopped around before coming to see you, and I’ve got you beat by a hundred bucks. But I’m going to buy from you because there’s one thing nobody else can give me, andContinue Reading
Do all your friends and relatives know where you are working these days? You’ve got an address book or contact list with their names. That’s a prospect list that I’m sure you already know about. But what have you done lately to be in touch with them? What are you doing to bring them in?Continue Reading
Persistence means being a leader in your own successful life, not a follower. Don’t follow trails, blaze them. Of course, that means you’ve got to know where you’re going. A sign in my office reads: “The whole secret of life is to know what you want, to write it down and then commit yourself toContinue Reading
We all have a desire to satisfy our needs and be successful, even in the face of adversity. Inside each of us, there is a voice that creates the urge and desire to succeed. A positive attitude always listens to that voice. It is what moves you forward toward your goals. The most important reasonContinue Reading
Treat your customer as King. Winning lifetime customers isn’t based on a single mammoth act. Service problems and other customer complaints are a normal part of all business, regardless of what you sell. If you handle them properly, they can help you sell a lot more in the future. I will go out of myContinue Reading
