Motivate Your Sales Team!

International lecturer and winner of the World's Number One Retail Salesperson title, Joe Girard has a lifetime of experience to share with you.

Joe Girard is someone your people can relate to. He has been there in the trenches and has done exactly what he'll tell your people to do.

Fear and Faith

As a kid it seemed I always had my dad, on the one hand, filling me with negative thoughts: You’ll never amount to anything…you’ll always be a failure…you’re no good. He was always drilling principles of fear into me. And it seemed I always had my mother, on the other hand, filling me with positiveContinue Reading

Thank You!

When is the last time a salesperson told you how much he or she appreciated your business? Or for that matter, even bothered to say “Thank You”? It’s a sad commentary, but most salespeople don’t make any effort whatsoever to express their gratitude. It’s as if they think they’ve got a monopoly on their customers.Continue Reading


Using Your Phone to Stay in Touch

The beauty of the phone is that it can be a very persuasive communication tool if you use it properly. It’s convenient, fast, and compared to the cost of printing, very cheap. In fact when I first got into retail automotive selling, I was basically provided with a phone and a desk. Period. That wasContinue Reading

The Other Guy’s Shoes

The best way I know how to get yourself into a winning position with someone else is to understand their perspective better than they do. “How can that be?” you say. It simply means putting yourself in their shoes so that you fully understand what they’re seeing, thinking, and feeling (except that you can beContinue Reading


Be a Risk-Taker

We put ourselves at risk every waking (and sometimes sleeping) moment of the day. If we didn’t, we’d stay rooted in one spot forever. Indeed, when the result of our risk-taking is not to our liking, we use the expression, “I should have stayed in bed”. Many people seem to “stay in bed” all theirContinue Reading

Think Power Daily Dozen

Before I changed my own negative attitudes, I was anything but a success—financially or otherwise. It took a 180-degree turn on my part before I changed the course of my life. I was flat broke, deeply in debt, afraid of the future and shamed before my family because of financial reverses. Then one day myContinue Reading


Creating the Complete Person

When I talk about being the complete person, I’m not referring to anything that suggests you, I, or anyone else is trying to become the perfect being. Far from it. We’re all human and subject to making mistakes. My ideas about being a complete person are simply to make you aware of how others seeContinue Reading

Ten Principles of Self Reliance

I have always believed that developing confidence in one’s self is a necessary step in developing self reliance. I believe that when it comes to standing on your own two feet you can’t do better than following these ten principles. To your own self are true. Listen to your inner voice; don’t let others derailContinue Reading


Leave a Legacy

Once I got rolling in my sales career, I made up my mind that, when I was through, I wanted to leave a legacy of compassion and commitment to all my customers. And, since most of them came back to me time and time again, I think I did. When you needed Joe Girard, heContinue Reading

Share Only Your Positive Thoughts

When you share only positive thoughts, you create an atmosphere of goodwill. You want to be associated with and be known as a person who brings joy into people’s lives. People should know that whatever you have to say, it’s going to make them feel special because that’s the reputation you have and because that’sContinue Reading