Motivate Your Sales Team!

International lecturer and winner of the World's Number One Retail Salesperson title, Joe Girard has a lifetime of experience to share with you.

Joe Girard is someone your people can relate to. He has been there in the trenches and has done exactly what he'll tell your people to do.

The Dos and Don’ts of Truth

We’re all human and tempted from time to time to compromise the truth, even just a little, because it’s either convenient or we can gain from it personally. While I could give you many examples of things you should and shouldn’t do, I think you’re intelligent enough to understand the obvious. Instead, I’d like toContinue Reading

Good Service is Valued!

Despite the large numbers of fast food restaurants, self serve department stores, and pump your own gas stations, Americans do appreciate good service. What’s more, they’re willing to pay for it. A prime example of how the American public is willing to spend extra money for better service is Federal Express, which has enjoyed immenseContinue Reading


Negative Sales People

Most salespeople are negative. It’s true. The majority of salespeople don’t expect to close a sale. They’ve had their brains knocked out so many times that they’re actually surprised when they succeed. It always amazed me how the other salespeople at the dealership where I worked would huddle together in small bull sessions every morning.Continue Reading

The Invisible Sign—“Make Me Feel Important!”

Every person is special and each of us wants to feel good about ourselves, but to me it is just as important to make others feel the same way. Whenever I meet someone, I try to imagine them wearing an invisible sign that says: MAKE ME FEEL IMPORTANT! I respond to this sign immediately andContinue Reading


Joe Girard says “Don’t Ever Give Up! Don’t Quit!”

Do Not Quit When things go wrong, as they sometimes will, When the road you’re trudging seems all up hill, When the funds are low and the debts are high, And you want to smile, but you have to sigh, When care is pressing you down a bit, Rest if you must, but don’t quit.Continue Reading

Lock up Every Opportunity

We all know how important and satisfying it is to achieve the goals we set out to accomplish in life. I spent an entire career in retail sales setting and breaking my own records. I achieved what I did because I never took anything for granted, even after I became number one in the world.Continue Reading


Fear and Faith

As a kid it seemed I always had my dad, on the one hand, filling me with negative thoughts: You’ll never amount to anything…you’ll always be a failure…you’re no good. He was always drilling principles of fear into me. And it seemed I always had my mother, on the other hand, filling me with positiveContinue Reading

Thank You!

When is the last time a salesperson told you how much he or she appreciated your business? Or for that matter, even bothered to say “Thank You”? It’s a sad commentary, but most salespeople don’t make any effort whatsoever to express their gratitude. It’s as if they think they’ve got a monopoly on their customers.Continue Reading


Using Your Phone to Stay in Touch

The beauty of the phone is that it can be a very persuasive communication tool if you use it properly. It’s convenient, fast, and compared to the cost of printing, very cheap. In fact when I first got into retail automotive selling, I was basically provided with a phone and a desk. Period. That wasContinue Reading

The Other Guy’s Shoes

The best way I know how to get yourself into a winning position with someone else is to understand their perspective better than they do. “How can that be?” you say. It simply means putting yourself in their shoes so that you fully understand what they’re seeing, thinking, and feeling (except that you can beContinue Reading