Listen With All Your Senses

When you first meet someone, the natural thing is to think of something to say once you’ve exchanged greetings and introductions. Wrong! Don’t do that. Say nothing. Think about listening. The best way to sell yourself is to let the other person do most of the talking. I focus first on their favorite topic: themselves. […]

The Prospect’s Time is Valuable

Every salesperson has had it drilled into his or her head that time is money and should be valued accordingly. So I won’t give you another lecture on time management. Instead, I’ll emphasize the importance of also realizing the value of your prospect’s time. Now that’s a switch, isn’t it? Too often, salespeople are so […]

Your Name and Your Word

No matter what you do, if you want to stay ahead in the game, always tell the truth. The old saying “TELL THE TRUTH AND YOU’LL NEVER GET CAUGHT” is the simplest advice I can give anyone. If you want to sleep well at night each day of your life with no regrets, nothing will […]

Time-Wasters Rob You Blind

No one has any more or less time than you have. The president of the United States has exactly the same number of hours in a day as the man on the street. We all have 1,440 minutes in a 24 hour day. How much of your time today was wasted? It’s important to identify […]

Controlling the Sale

The image that instantly comes to mind when most people think about controlling the sale is one that portrays manipulation and intimidation. I shudder when I think there are salespeople out there using selling techniques that dictate mistreating customers. What’s more, I can’t imagine anyone actually getting away with it. Customers should be cherished. However, […]

Make a Lemon into a Peach

When a customer drives into the service department with a genuine lemon, it can take me and my people a lot of time and energy making phone calls and finding the places to exert pressure to make that car right. I take care of customers who have problems. I don’t make a customer pay more […]

The Appearance of Success

Dressing the part may seem like something people who want to get ahead in this world would do instinctively. You would think so. But that’s not the case, especially today. When it comes to appearance, we live in a very freethinking and individualistic “anything goes” society. Even though some of you may think I cling […]

Being Sold On What You Sell

Before you can sell your product to somebody else, you must be 100% sold on it yourself. Otherwise, you can’t sell with conviction, and no matter how much you try to fake it, people will see right through you. Conviction comes when salespeople believe so strongly in the value of their product that their single […]

A Valuable Lesson

LEARN TO LISTEN is the best advice I can give a young salesperson just starting out. And it’s also good advice for those who have made a lifetime career of selling. If you sell a product or service you still must keep in mind that what you are really selling is YOU. I found out […]

Where the Sale Begins

With many salespeople the sale is finished the moment the deal is closed. Nothing could be further from the truth. That’s when the sale really begins. A salesperson-customer relationship should be a long term marriage. Repeat business is what adds up to success. This is as true of selling furniture or insurance or real estate […]