Sell Your Company

I think it’s vital for you to know that you’re unique. Once you do, you’ll realize how much of a difference you make in determining whether the prospect buys your product. Let’s face it; we each have a monopoly on our own unique combinations of attributes. No matter what you sell, you make a difference. […]

Good Service is Valued!

Despite the large numbers of fast food restaurants, self serve department stores, and pump your own gas stations, Americans do appreciate good service. What’s more, they’re willing to pay for it. A prime example of how the American public is willing to spend extra money for better service is Federal Express, which has enjoyed immense […]