How you handle the people you care about most in this world—your family, your customers—has everything to do with whether or not they will stay with you or come back to you. People don’t forget how you treat them. Fortunately, you get to decide your own fate here. Building a power reputation is a significant […]
Keep Your Word and Tell the Truth
Whatever a customer’s experience is with you, that’s the impression they will communicate to everyone they know! This is a classic case of where Girard’s Law of 250 kicks into high gear. If you’ve been less than above board with them, especially on what they paid you for something, it could cost you. Your reputation […]
Buyer’s Remorse
December 1, 2018 by Filed Under: Integrity, Know the product you are selling
There probably isn’t a person alive who hasn’t had buyer’s remorse at one time or another. I’m sure everyone has had second thoughts after making an impulsive, extravagant, or ridiculous purchase. In our fast-moving society, with today’s high cost of living, we often make snap decisions only to wonder later if we acted too hastily. […]
Your Name and Your Word
No matter what you do, if you want to stay ahead in the game, always tell the truth. The old saying “TELL THE TRUTH AND YOU’LL NEVER GET CAUGHT” is the simplest advice I can give anyone. If you want to sleep well at night each day of your life with no regrets, nothing will […]
Controlling the Sale
The image that instantly comes to mind when most people think about controlling the sale is one that portrays manipulation and intimidation. I shudder when I think there are salespeople out there using selling techniques that dictate mistreating customers. What’s more, I can’t imagine anyone actually getting away with it. Customers should be cherished. However, […]
Honesty Is the Best Policy
All of this probably sounds obvious to you, but I have seen salesmen kill a deal by trying to put down the customer with the truth rather than tell a small, kind lie. When a customer asks the salesman how much he’ll allow for his trade-in, I have heard salesmen say, “That piece of junk!” […]
The Dos and Don’ts of Truth
We’re all human and tempted from time to time to compromise the truth, even just a little, because it’s either convenient or we can gain from it personally. While I could give you many examples of things you should and shouldn’t do, I think you’re intelligent enough to understand the obvious. Instead, I’d like to […]
Leave a Legacy
April 22, 2016 by Filed Under: After the Sale, Honesty, Integrity
Once I got rolling in my sales career, I made up my mind that, when I was through, I wanted to leave a legacy of compassion and commitment to all my customers. And, since most of them came back to me time and time again, I think I did. When you needed Joe Girard, he […]
Stretching the Truth and the Art of Deception
October 23, 2015 by Filed Under: Associate with success, Integrity
A question we’ve all heard before is, “Are there ever times when a lie is not a lie?” That’s not as easy to decide as it sounds. There are times when honesty can be a matter of degree. For example, telling a “white lie” or half-truth for the better good or protection of people for […]
