Being Sold On What You Sell

Before you can sell your product to somebody else, you must be 100% sold on it yourself. Otherwise, you can’t sell with conviction, and no matter how much you try to fake it, people will see right through you. Conviction comes when salespeople believe so strongly in the value of their product that their single […]

Answer the Objection, and Close the Sale

Selling isn’t always smooth sailing, and if you see enough prospects, you’re bound to run into your share of objections. But if you took away the objections, salespeople would be reduced to nothing more than glorified order takers—and commission rates would be a fraction of their present size. Selling would no longer be a prosperous […]